As a Senior UX Designer for GE Aviation, I currently provide UX support to the GE Aviation product line focused on flight analytics, fuel insight, flight safety and event review. I bring with me a history of creating best-in-class digital solutions for large scale retail and e-commerce experiences, as well as application development, user testing, consumer research and digital strategy.

Prior to joining GE in 2023, I worked as a User Experience lead at EnergyBBDO, Razorfish Chicago, and was key in establishing and growing the User Experience offering at Tribal/DDB Chicago. 


EXPERTISE

  • Stakeholder Interviews

  • Competitive Analysis

  • Persona Development & User Research

  • Feature & Concept Development

  • Ideation 

  • Brand, Content & Product Audits

  • Brand & Product Ecosystems

  • Usability Testing

  • User Scenarios

  • Customer Journeys 

  • Business & Feature Requirements

  • Use Cases 

  • Content Strategy

  • Interaction Design (Sitemaps, Wireframes, User Flows and Prototypes)


EXPERIENCE

Strategy

  • Conduct Stakeholder Interviews.

  • Build User Personas.

  • Create Business & Feature Requirements. 

  • Visualize the Customer Journey within and outside of the product ecosystem.

  • Develop Content Strategy.  

  • Create prototypes and scripts for user testing. 

  • Translate the results of usability testing to the end product. 

New Business + Product Development

  • Conduct Stakeholder Interviews. 

  • Visualize the current state of the product ecosystem. 

  • Discover opportunities that could elevate and deliver value to the product, brand or client.

  • Brainstorm and develop new features, concepts and products to support the needs of the client and their customers.

  • Estimate timing and effort required to produce the proposed end product.

  • Visualize how the proposed end product will look and work.

Creative

  • Present areas of opportunity within the current or evolved brand or product ecosystem to ideate within. 

  • Brainstorm and develop new concepts, products and features to support the needs of the brand and its customers.

  • Recommend how and where new concepts and products should fit into the current or evolved ecosystem.

  • Provide direction to creative visualization of end product through Design Mockups and Prototypes.

  • Maintain and oversee use and implementation of Design System.

Technology

  • Ensure that the desired recommendation is feasible from a timing and execution perspective.

  • Complete business and feature requirements. 

  • Understand limitations and possibilities within and of specific technology platforms.  

  • Participate in QA.

  • Discover potential and appropriate platforms to execute ideas and concepts.