As a Senior UX Designer for GE Aviation, I currently provide UX support to the GE Aviation product line focused on flight analytics, fuel insight, flight safety and event review. I bring with me a history of creating best-in-class digital solutions for large scale retail and e-commerce experiences, as well as application development, user testing, consumer research and digital strategy.
Prior to joining GE in 2023, I worked as a User Experience lead at EnergyBBDO, Razorfish Chicago, and was key in establishing and growing the User Experience offering at Tribal/DDB Chicago.
EXPERTISE
Stakeholder Interviews
Competitive Analysis
Persona Development & User Research
Feature & Concept Development
Ideation
Brand, Content & Product Audits
Brand & Product Ecosystems
Usability Testing
User Scenarios
Customer Journeys
Business & Feature Requirements
Use Cases
Content Strategy
Interaction Design (Sitemaps, Wireframes, User Flows and Prototypes)
EXPERIENCE
Strategy
Conduct Stakeholder Interviews.
Build User Personas.
Create Business & Feature Requirements.
Visualize the Customer Journey within and outside of the product ecosystem.
Develop Content Strategy.
Create prototypes and scripts for user testing.
Translate the results of usability testing to the end product.
New Business + Product Development
Conduct Stakeholder Interviews.
Visualize the current state of the product ecosystem.
Discover opportunities that could elevate and deliver value to the product, brand or client.
Brainstorm and develop new features, concepts and products to support the needs of the client and their customers.
Estimate timing and effort required to produce the proposed end product.
Visualize how the proposed end product will look and work.
Creative
Present areas of opportunity within the current or evolved brand or product ecosystem to ideate within.
Brainstorm and develop new concepts, products and features to support the needs of the brand and its customers.
Recommend how and where new concepts and products should fit into the current or evolved ecosystem.
Provide direction to creative visualization of end product through Design Mockups and Prototypes.
Maintain and oversee use and implementation of Design System.
Technology
Ensure that the desired recommendation is feasible from a timing and execution perspective.
Complete business and feature requirements.
Understand limitations and possibilities within and of specific technology platforms.
Participate in QA.
Discover potential and appropriate platforms to execute ideas and concepts.