RAID.COM GLOBAL SITE REDESIGN
The purpose of the RAID redesign was to globally harmonize the brand representation and experiences across all 33 market websites (local and corporate) while providing the flexibility and scale to achieve regional objectives. The experience would need to work seamlessly across all markets; each with their own product offerings, languages and localized content.
Step 1 : Usability Testing + Analysis
Created a research guide to test existing, high priority site features to determine how to best optimize the tools within the next generation global experience.
Step 2 : Cross-Market Content Audit
The purpose of the content audit was to outline all of the content and features each of the market sites currently housed.
It provided insight as to what elements were common, and what elements were unique. Although lengthy and involved, this created a basis to begin developing a flexible navigation structure that would meet the needs of each of the individual markets.
Step 3 : Site Architecture + Global Navigation
The navigation studies helped illustrate how a content structure could be successfully applied consistently across each of the individual markets without losing their unique communication needs or content requirements.
Step 4 : Wireframes & Feature Development
Detailed wireframes were created to visualize the market website that housed the most complex amount of content, features and interactions. The documentation was provided to the creative team to develop a finalized design look and feel, and to production teams responsible for developing the site and building the interactions. They were also referenced heavily as the site went into pre-launch testing.